Brand Identity
& Design
A modern sportswear branding project developed for Orama, focusing on energy, performance, and a bold athletic identity. The brand system was designed to resonate with active lifestyles and contemporary sports culture.
Brand Strategy
Defined a strong brand direction focused on movement, performance, and confidence to position Orama as a modern sportswear label.
Visual Identity
Developed a clean and dynamic visual system including logo design, typography, and color palette inspired by speed, strength, and athletic energy.
Brand Experience
Created a cohesive brand presence across digital and marketing materials to ensure consistency and recognition for the sportswear brand.
